Lean manufacturing is a way of thinking, the philosophy, methods and management strategies to improve efficiency in a manufacturing or production line.

Unilever is one of the internationally most successful consumer goods in the world, employing 206,000 people in approximately 150 countries around the world. The company has more than 300 manufacturing sites, producing a diversified portfolio of brands that are popular around the world. At the end of 1933, PT Unilever IndonesiaTbk (the company) was established as a Lever's Zeepfabrieken V N.

At Unilever, provides seamless integration of the chain known as supply network collaboration (SNC). SNC is a better system to collaborate on the planning end to bottom-up planning of area and top-down planning of the company. SNC system is fully integrated with SAP APO.

Global Logistics-International Supply Chain

International distribution systems

Unilever exports 32 customers their products from Southeast Asia, North Asia, South Asia, Africa and Europe. One example is the export of ice cream products to Africa. Products already adjusted based on market conditions and is usually the name ofthe product will be different in the States though the arrangement may be the same.

Third Party Logistics

Unilever using DHL as a 3PL provider to take over the functions of logistics companies. With this Alliance companies can focus on their core competencies and has the ability to meet customer demand in the rest of Indonesia using the flexibility in the geographic location

Procurement Strategies

Unilever Indonesia has developed sophisticated methods for managing the relationship supplier. These include suppliers of quality assessment and management program (SQMP), launched in 2000 as part of our international drive to build world-classsupply chain.

Unilever revealed that the company had a clear picture of the supply chain from the point

Distributor advance through the gap for Unilever, but significant in existing knowledge on how

Products move down the supply chain from the farm to the distributor.

MARKETING STRATEGY ALL PRODUCTS OF PT UNILEVER INDONESIA

1. LOW PRICE LEADERSHIP

2. PRODUCT DIFFERENTIATION

3. FOCUS on MARKET OPPORTUNITIES

4. STRENGTHEN the FAMILIARITY of CUSTOMERS and SUPPLIERS